Best electric toothbrush 2023: Which electric toothbrush is best? (2024)

There's a huge variety of options out there, with different features and settings. For example, more sophisticated 'smart toothbrushes' come with Bluetooth to hook up to your phone and record when and for how long you've been brushing your teeth.

Read on for our complete guide to some of the best toothbrushes on the market right now, and some of the best value ones.

Also, be sure to check out when does Amazon Prime Day end?

Which electric toothbrush is best?

We've divided our favourite toothbrushes into sub-categories to help you find a brush that suits your budget and tastes. We've got brushes starting at £20 and going way up into the hundreds, depending on exactly what you want.

Right now, there are some amazingly sophisticated options out there, like the Oral-B iO9 which actually uses AI to tell you more about your toothbrushing habits.

Best electric toothbrush to buy in 2023

Best electric toothbrush under £50

Philips Sonicare 3100

Best electric toothbrush 2023: Which electric toothbrush is best? (1)

At time of writing, the Philips Sonicare is discounted from £89.99 down to £42, nicely dropping into this category and offering you some fantastic value.

This is Philips's basic entry-level brush. It's simple to use and comes with a reassuring two-year warranty.

It has a Lithium ION battery to last up to 14 days of use and features a built-in pressure sensor to help protect your gums.

Best sonic toothbrush

Spotlight Oral Care Sonic Toothbrush

Best electric toothbrush 2023: Which electric toothbrush is best? (2)

The Sonic Toothbrush from Spotlight Oral Care pushes both air and toothpaste into hard-to-reach areas of your mouth using sonic vibrations. Sounds thorough, right?

It's a highly-rated brush with three different settings and deep cleaning action that's ideal for maintaining your oral health.

Spotlight Oral Care Sonic Toothbrush ~~£110~~ £66 (save £44 or 40%) at uk.spotlightoralcare.com

Spotlight Oral Care Sonic Toothbrush £85.98 at Amazon

Best value electric toothbrush

Oral-B Vitality Plus

Best electric toothbrush 2023: Which electric toothbrush is best? (3)

This offering from Oral-B costs just £20 right now! That's fantastic value on a well-respected brand.

This brush is on the basic side, but having been discounted from £50 to its current price, we think it's a bargain.

Best electric toothbrush for sensitive teeth

Oral-B iO9

Best electric toothbrush 2023: Which electric toothbrush is best? (4)

The iO9 is an impressively high-tech piece of kit, offering wide-ranging settings and some very advanced technology.

There are settings for cleaning your tongue and settings for cleaning sensitive teeth, as well as impressive AI capabilities. The brush's AI can tell you if you're brushing some parts of your mouth more than others and offer reflections on your toothbrushing habits to help you learn as it does.

Of course, the downside of this sophisticated brush is that it costs a lot. However, if you want to make an investment and these high-tech settings sound like something you'd use and enjoy, then this could be the brush for you.

Buy Oral-B iO9 ~~£592~~ £296 (save £296 or 50%) at Oral B

Best Oral-B electric toothbrush

Oral-B iO6

Best electric toothbrush 2023: Which electric toothbrush is best? (5)

If you're simply not willing to part with the circa £250 that it costs to get your hands on the Oral-B iO9, then the iO6 is a great option.

The iO6 still packs some of that great cleaning tech and the quality you'd expect from an Oral-B brush, and with its AI powered Oral B app feature, you'll never miss a spot.

Buy the Oral-B iO6 ~~£299.99~~ £130 (save £169.99 or 56%) at Boots

Best Philips electric toothbrush

Philips ExpertClean 7300

Best electric toothbrush 2023: Which electric toothbrush is best? (6)

The Philips ExpertClean 7300 strikes a nice balance between value and features, coming in at around £145.96 at time of writing.

It offers Bluetooth connectivity and a range of settings to help you keep your teeth clean and healthy.

Buy Philips ExpertClean 7300 ~~£148.99~~ £134.99 (save £14 or 9%) at Amazon

How to find the best electric toothbrush for you

There are a number of functions and features to consider before buying a new electric toothbrush.

Budget: The price of an electric toothbrush can range anywhere from £20 to £500. Be strict on what you can afford and what you're willing to spend. You can easily get a decent premium electric toothbrush for less than £250.
Cleaning modes: Premium electric toothbrush models will offer a selection of brushing modes. These include specialist modes for gum care, tongue cleaning and sensitive teeth. You're unlikely to use all of them regularly, but take the time to think about which two or three modes you'll use the most and make sure they're included with whichever deal you choose.
Battery life: The battery life of an electric toothbrush varies wildly depending on which brand you choose. Most should last at least two weeks from a full charge but choose a model like the Oral-B iO9 if you think you'd benefit from extra top-ups via a charging case.
Design: Another element that can be significantly different depending on which brand you buy. For example, Oral-B toothbrushes typically have a round brush head that cleans with micro-vibrations and oscillating action, while Foreo Issa 3 has a slightly bigger brush, the back of which doubles up as a tongue scraper.
Smart features: With some electric toothbrushes, you can also track when and how long you brush with an app. The Oral-B iO9 takes this one further and offers AI tracking so that you can identify any specific areas of your mouth that need more attention or that you often miss.

Advertisem*nt

Looking for deals on for your home? Take a look at our Black Friday deals or try our friends at Made For Mums and their recommendations on the best cordless vacuum cleaner and best heated throw this winter.